Innovation is just fancy word for change that should take place in order to improve a situation or process.


But in our minds, this is what we instinctively think: “CHANGE = THREAT”


Why can’t we make small changes in our daily habits that move in a circular consumer pattern?  I know that I’ve taken up this topic before but it still baffles me. Why is it so hard to make a conscience choice as a consumer? The old liner economic description of our purchasing habits is in the process of renovation and we must be aware of how and why!


MAKE – TAKE- THROW system is the existing Linear Economic Model. Did you know that the average person in the U.S. throws away approximately 4.5 pounds of trash per person every day. And actually we have become much better at recycling in the last years! There has been a approximately a 34% increase in recycling since 1990’s. That is great news!


So we are beginning to accept the idea and the importance of recycling. But sad to say this is not enough. There has to be revolutionary changes in the way we design, package, purchase and dispose of products. New ideas in the design of the actual products and their packaging is vital. A wise person once told me, “We can not keep doing the same things but expect a different result!”  This is where we can find advancements in the consumer waste dilemma. Cradle to Cradle (read more here ) innovation and product design offers a new approach to the Linear product model. The idea focuses on changing the way we design our products so they do not have a negative environmental impact. Redesign, renovation and reduction of waste!


“Every year, Americans throw away the equivalent of 50 Great Pyramids worth of “trash.” The products and packaging that we discard represent staggering amounts of natural resources, including oil and other energy sources required to manufacture products from virgin materials. The health impacts of toxic chemicals used in everyday products threaten our health and the environment, and there is a disproportionate impact on low-income communities from the improper management of these materials

Circular Economics is the change that we are looking for! Here you see a diagram of the concept:

Circular Economy diagram

One voice in advocacy for reflection of sustainability in life.

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