This video gets to the heart of WHY we buy what we buy. Our passion is our energy and subconsciously we are looking for connections. It is so interesting to dissect the idea of why we make the purchasing decisions that we do and why we do it. I highly recommend watching this TED video for a good weekend treat. Here are a few of the topics that I found very helpful:
- Why? How? What? All inspired leader and companies think and communicate completely opposite from all the rest; from the INSIDE out.
- “People don’t buy what you do, they buy why you do it!”
- “Talk about what you believe, because you will attract people that believe in what you believe.”
- “The Law of Diffusion Innovation” – My belief is that an innovation, no matter how good it is, cannot be successfully adopted without social acceptance and behavioural change.
- “There are leaders and then there are those who lead.”
Thanks for the share from FutureLearn.com