Which brands to you always buy? Are there certain products that you always purchase? The same coffee? The same chocolate? The same type of shoes? The same car?
Did you ever stop and ask yourself, “Why did I purchase this pair of running shoes instead of another brand?” “Why do I shop at grocery store X instead of store Y?”
Do you feel more drawn to one company than another? I think we all like to have some kind of connection (emotional, price or social commitment) to our purchasing choices. We have many different ways as a consumer that we can exemplify our power of choice.
What are the factors that shape your decisions?