Running a business can sometimes be compared to gambling. It’s all about how much the reward out ways the risk, which of course, can be relative. Profits are the ultamite goal for any company. But, by which means to achieve the goal is what makes the difference for companies that operate with a corporate social conscience.
I’ve heard that one’s character can be defined by “what we do when no one is watching”. This can also be appied to Business Ethics and in today’s business world, everyone is watching. This is increasingly true with the booming interest in Social Media! Companies may have more reservations for future policies and practices when they know that the customer’s are watching and will make purchasing choices based on the companies actions. Healthy markets are built on free trade and once again the power is in the choice of the consumer. Companies are beginning to acknowledge this powerful inflence and are making changes.
I found this article in the New York Times, “Slowly, Asia’s Factories Begin to Turn Green” to be revealing of the new trends within social media. Whether the choices are made for the “right reasons” or if the company truly sees the value in the power of social media will not be easy to determine. But it works for me! What do you think?