CSR Fair Trade Makeup Makeover

Makeup needs a Fair Trade MAKEOVER!

makeup_CSR-sep

Week 3 of 4 – Corporate Social Responsibility Leaders

HELLOOO! Well, this is pretty sad. It was very hard to find cosmetic companies that are actually claiming to practice fair trade principles! Several companies focus on animal rights and do not test on animals (which is also  a very good thing!). But not too many cosmetic industry leaders are flexing their Fair Trade or Ethical Business mucles.

So, I guess this could be a good time to start putting a focus on the cosmetic industry to shape up their business practices. From my findings (yes, insert disclaimer here) there was only one clear winner: THE BODY SHOP

THE BODY SHOP  was awarded the Responsible Business of 2013.

  • Launched Community Fair Trade in 1987
  • 85% of The Body Shop’s product range contains Community Fair Trade ingredients.
  • Program benefits over 320,000 people
  • Spanning 21 countries worldwide.

The Body Shop has 25 Community Fair Trade supplies in the following ingredients:

  • Accessories from India
  • Aloe from Guatemala
  • Hemp from England
  • Maurula from Namibia
  • Alcohol from Ecuador
  • Brazil Nut from Peru
  • Honey from Ethiopia
  • Paper from Napal
  • Shea from Ghana
  • Tea Tree from Kenya

I know there are some up and coming skin care lines that are focusing on Environmental and Social Responsibilities practices. One of the local brands in my neighborhood is Kalahari Ancient Desert Secrets.

Obviously there are companies that are finding a niche in the ever growing popularity of Fair Trade. They are capitalizing on a market. (that’s the cynic in me talking) But that is not always for the bad.  Fair Trade marketing is creating an awareness that is good for the whole of the supply chain and the consumer. I will be looking into the checks and balances of the Fair Trade system next week in my final number for the Corporate Social Responsibility series.

Free2Work app does not even have a Cosmetics Industry. Download the app and activate the request for evaluation. Happy Friday!

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