Increased Accountability…not always a bad thing!



What has happened to controlled public relations? The good old days; when information about a company was carefully planned and executed by the internal communications department.  Social media has added a twist to marketing that leaves much of upper level management in new and uncharted territory. Damage control has maybe taken a twist of its own? It seems to me that if a company is proactive with it’s social media marketing it can actually act as deterrent.

Through careful planning, a company can chart out a social media plan that exemplifies their core values, thus creating a new level of customer trust and loyalty.

“In summary:  CSR + Social Media = Increased Accountability and a new chapter for opportunity”

I found an article that shares much of the same idea. Here you can find some valuable tips.

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