Last night I ran to the near by shopping mall. As we were driving into the parking garage I noticed a large billboard on the side of the building. It was a huge picture of Fair Trade roses from Mester Grønn! Yeah! That was great advertising! Then when we got inside I noticed another sign at a cosmetic shop for Fair Trade makeup!
The Norwegian division of Fair Trade has taken a very direct approach to engaging the independent counties to make a commitment to encouraging Fair Trade business. Great job, it is working!