Increased Accountability…not always a bad thing!



What has happened to controlled public relations? The good old days; when information about a company was carefully planned and executed by the internal communications department.  Social media has added a twist to marketing that leaves much of upper level management in new and uncharted territory. Damage control has maybe taken a twist of its own? It seems to me that if a company is proactive with it’s social media marketing it can actually act as deterrent.

Through careful planning, a company can chart out a social media plan that exemplifies their core values, thus creating a new level of customer trust and loyalty.

“In summary:  CSR + Social Media = Increased Accountability and a new chapter for opportunity”

I found an article that shares much of the same idea. Here you can find some valuable tips.

Read more:


Getting the job done!

goodjobFTNLast night I ran to the near by shopping mall.  As we were driving into the parking garage I noticed a large billboard on the side of the building. It was a huge picture of Fair Trade roses from Mester Grønn!  Yeah!  That was great advertising!  Then when we got inside I noticed another sign at a cosmetic shop for Fair Trade makeup!

The Norwegian division of Fair Trade has taken a very direct approach to engaging the independent counties to make a commitment to encouraging Fair Trade business.  Great job, it is working!

Role models: How to be a good Fair Trade example for our children?

banana-photo“A man can work from sun to sun, but a mother’s job is never done.”

Okay, I know, I know! There are some very nurturing fathers out there too!  It just so happens that I myself am a mother, and that’s just my opinion! (wink!)

Our children are like little sponges that absorb everything we say and everything we don’t say; everything we do and everything we don’t do. We can make huge advances for change by first making small adjustments in our behavior or purchasing habits.  I know that creating awareness for Fair Trade purchases will take time. But before we can make changes in our thinking we need to make changes in our behavior. As I mentioned in a previous post,, the labeling on the products make it much easier to chose Fair Trade products when we are given a choice. So when you see any of the following products you can aslo look for the Fair Trade label!

Here’s a suggestion, try this the next time you have your children with you while grocery or clothes shopping:  Give them a challenge to look for an ingredient/item on your shopping list that has a Fair Trade label.  Here are some products that are ethically produced or sustainable harvested and sold:

Cotton and Linen

Beans and Grains

Body Care (Brazilian nuts are found in a lot of our makeup)



Flowers and Plants

Fruits and Vegetables

Herbs and Spices


Nuts and Oilseeds

Multi-Ingredient Foods


Sports Balls




For more information about how you can make Fair Trade purchases and help support other families, follow the link for Fair Trade USA (every purchase matters)

There are Fair Trade websites for many other countries, for example you can search for your country of choice and you may find a designated county site.  I found for Norway this winter. It has been a big inspiration for my quest for more information about Fair Trade products and retailers in my area. Good Luck!

The Soul of Leadership – What makes a good leader of Men?

Today I tried something new. I attended a Stott Pilates class, which made me start thinking about some questions: “What is physical strength?” “What makes us mentally strong?” It is vital that leaders in business are strong. But what is strength? Mental or physical? I truly believe they are one.

So this weekend I challenge you to work out your mental capacity. Go to a gym and attend a Yoga or Pilates class or go for a long (at least 2 hour) walk or bike ride. Listen to your breathing and nothing else! Try it and let me know if you notice any thing different.

“…Perfectly aligned with their core self which is in align with the greater collective of society.” – Deepak Chopra

A word of thanks – To Inger: A great inspiration from your always interesting blog.

Buiding of the New – The Secret to Change


Fair Trade products are more available than any time before. We have bananas in our local grocery store with the Fair Trade stickers pasted on the fruit. There are still many different logos that represent the effort and can be a little confusing. I am posting a link that summarizes the different logos and helps identify them.

The quote from Socrates fits great with the photo that I took this summer. The picture was from a town in Italy that was inside of a fort at the top of mountain by the sea. While strolling the streets of this ancient city I found an eerie relic from the past. Of course I had to take a picture of it!

Short-Term VS Long-Term


There are a magnitude of inspirations and causes to focus on for topics of Fair Trade.  But the children that are drawn into the endless cycle of poverty are the most heart wrenching.

Short term vs. long term. We are a generation of quick fixes. How can we slow down and take a deep breath and look at where we are today and ponder about change for the future?

Education in the western world is a luxury. I know that I have never considered life in my community without the readily available opportunity of a basic education.   There is a plethora of social and economical benefits of an educated population. Can you imagine where we would be without education? No, seriously, close you eyes and try to image what your life would be like if you, your mother and or father never had an opportunity to go to school past the third grade. Do you see your self in a different neighborhood, a different house, eating different food? Personally, it is very terrifying to image.

While living in Houston, I met a man that is genuinely devoted to helping the underprivileged of the world. I have followed his pictorial journey on Instagram, Facebook and his website.  He posts pictures of the children and women around the world that he works with to help make a change in their lives. I could go on for hours, but yesterday I read his latest post on Facebook and was moved by his initiative.

“If I told you you could give $X and it would get him enrolled in school next week, there would be an outpouring of support to rescue him, which would be great. But if I announced we can start a small business for $Y that in six months will not only rescue him, but keep him enrolled in school for 10 years, most would hesitate to give toward that. Why? Sadly, we’ve been so conditioned for immediate results that we don’t have the patience for long-term solutions. Yes, by all means we should respond to critical needs when we believe it can make a difference. But I challenge you to look at the bigger picture with your charitable giving. Learn more about our vision to successfully sustain our children’s outreach in his colony in a long-term, empowering fashion, and please join us by raising awareness and/or giving toward our goal: Thank you!” -Kirby Trapolino

-Together we can do so much…